Tim Cook says "upgrade possibilities on iCloud+" for users of Siri’s AI features

At Apple’s July 30 fiscal third-quarter earnings call, CEO Tim Cook said people who make extensive use of Siri’s AI features will likely be asked to pay more through higher iCloud+ tiers. It was the company’s first public statement linking its overhauled voice assistant to a paid plan. Cook acknowledged that a detailed plan is not complete; no prices or usage caps have been announced, and specifics may appear when iOS 27 arrives in September. Unlike rivals with separate AI subscriptions, Apple plans to put these costs inside its existing cloud storage service, which has over a billion subscribers. The call also reported $109.4 billion in quarterly revenue and 1.5 billion paid subscriptions. Cook leaves August 31; incoming CEO John Ternus takes over September 1, inheriting pricing decisions.