Tim Cook says "significantly higher memory costs" for Apple’s high‑memory Macs

Apple now sells an M5 Ultra Mac Studio with 512GB of memory, but buyers must first choose the most powerful M5 Ultra chip, which starts at $6,799; the 512GB selection adds $15,500, bringing the minimum to $22,299, while 16TB of storage pushes the total to $29,799, with delivery estimates of late November to early December 2026. The configuration arrives amid disruption in Apple’s high-memory products. In April 2026, CEO Tim Cook warned investors about the expense trend for memory components beginning in the June quarter; Apple later withdrew large-memory configurations from an older Mac Studio and increased prices across many Macs and iPads. The new 512GB upgrade costs about 3.9 times more per gigabyte than the comparable older M3 Ultra step.