Saturday, July 25, 2026

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BUSINESS ·UNITED STATES ·July 25, 2026

Mary Barra says "a long period of time" needed to shift consumer vehicle habits

“I think something would have to happen for a long period of time before people”
Mary Barra, CEO
✦ Summary · July 25, 2026 AI-written summary of the news — not a direct quote

During GM’s second-quarter earnings call, CEO Mary Barra announced that new gasoline-powered Cadillac models—the XT5, CT5, and XT6—will launch between spring 2027 and 2028, alongside existing electric SUVs. She also addressed consumer buying patterns, stating that demand for large trucks and SUVs remains robust despite rising fuel prices. However, GM’s own second-quarter data showed sales declines for several full-size vehicles, including the Chevrolet Suburban and Silverado. Barra indicated that a lasting external factor would be needed to shift consumer habits. The company, which currently offers only one hybrid model in the U.S., also said it will expand availability of its Super Cruise driver-assist system on higher-end 2027 Silverado and Sierra trims.

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